Let’s keep it real, the Peloton brand is a little, well, pretentious.
If you have $2K to purchase a stationary bike or $4K to purchase the treadmill, and then another $39 per month to subscribe to Peleton’s classes, then sure, this might sound great. But for the average fitness fanatic, the Peloton pricetag is a little over the top.
And for this very reason, Twitter user, @ClueHeywood, is poking fun at the luxury fitness brand and giving them a bit of a roasting on the Interwebs.
I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym pic.twitter.com/VJSOjctYtO
— Clue Heywood (@ClueHeywood) January 28, 2019
Clue poked fun at the brand’s seemingly out-of-touch marketing photos that make it appear as though the Peloton bike is the center of every rich folk’s universe.
When we visited my parents for Christmas I had to put my Peloton bike right in the living room, they didn’t have a home gym or a conservatory or anything ugh pic.twitter.com/iuPSriUjmO
— Clue Heywood (@ClueHeywood) January 28, 2019
In the mornings, after my housekeeper meticulously makes my bed, I like to ride my Peloton bike in the window of my high rise and literally look down my nose at people. pic.twitter.com/4tCrIOVVA2
— Clue Heywood (@ClueHeywood) January 28, 2019
The marketing photos, while certainly beautiful, make the Peloton bike seem as though it’s every rider’s most prized possession.
And hey, maybe you’re a Peloton fan, but let’s keep it real, these re-written ads by Clue Heywood are hilarious.